The About Us page of your website is an essential source of information for all who want to know more about your business.
About Us pages are where you showcase your history, what is unique about your work, your company’s values, and who you serve.
The design, written content, and visual or video elements together tell an important story about who you are and why you do it.
How can you make the most of this integral part of your marketing strategy?
In this article, you’ll learn what makes an exceptional About Us page and find 25 about us page examples of the best ones out there to inspire your own About Us page design and content.
There isn’t a winning template to create a great About Us page. However, there are key components to make a convincing pitch with your brand story.
You don’t need to outright say, “our mission is ____,” but you should convey the mission of your business in your About Us copy. This is key for attracting talent, as well as leads that have Corporate Social Responsibility (CSR) goals.
Every business has an origin story worth telling, and usually, one that justifies why you even do business and have clients.
Some centennial enterprises have pages of content that can fit in this section, while startups can tell the story of how the company was born, its challenges, and its vision for the future.
Of course, you have a homepage and dedicated pages for your products, but summarizing your offerings on the About Us page is crucial to tie them in with brand values in your messaging.
Highlight the benefits and showcase what you do (and why it is unique).
Reviews, client logos, case studies, and results bring consistency to your About Us page. It’s what really proves what you are saying is real and the impact you can bring to future clients.
With these components in mind, you will have a framework from which to build an engaging and unique About Us page.
However, if you are looking for some inspiration, the 25 examples below will guide your creative process.
Screenshot from ToyFight, January 2022ToyFight is an award-winning creative design agency.
You’ll find the About Page at the top of the menu under the Who section.
This page has a unique feel, thanks to the deconstructed action figures representing the founders, Leigh Whipday and Jonny Lander.
The great attention to detail and interactivity also reflect the company’s 16 years of experience.
To sum up, this page stands out by providing the perfect mix of fun and information.
Screenshot from Band, January 2022Band is a multidisciplinary creative studio based in the Pacific Northwest.
Their About Us page stands out by showcasing some of their unique and creative projects.
No number of words could hope to tell one of their potential clients nearly as much as these pictures can.
In this case, the 25 pictures featured on Band’s About Us page are worth much more than the 170 actual words you’ll read on the page.
The magical visuals and overall simple look and feel make this About Us page one of our top picks.
Screenshot from Anton & Irene, January 2022This might be the most distinctive website we’ve come across.
Anton & Irene is a design agency based in Manhattan.
Why are they a distinctive web presence?
Because their page takes parallax scrolling to the next level.
The snowy effects, bold colors, and quirky visuals create a truly captivating experience.
Screenshot from Pierro Caron, January 2022Pierro Caron is a French artisan sculptor.
Want to know our favorite part about his page?
The honesty.
Here is a man with great respect for wood and handcrafted sculptures that “tell a story and testify to the richness of one of our most precious resources.”
His website is light, easy to read, and filled with inspiring quotes and photos of his labors of love.
Screenshot from Blake Fili Suárez, January 2022Who doesn’t love a good bio?
Especially one that starts with “I was born in good ol’ Madison, Wisconsin. The son of a Librarian and a Researcher.”
It also goes on to tell you how he and his family survived Hurricane Andrew and how his sister was born that night.
Who is this guy?
Blake Fili Suárez is an illustrator and designer with a fantastic sense of humor.
His quirkiness comes through thanks to his humorous tone and goofy picture.
The page, while minimalist in design, offers a glimpse into Suárez’s colorful personality and his impressive block of work.
Screenshot from LessFIlms, January 2022If you were a “super awesome” video business, what medium would you choose to show people what you do?
Video, of course.
LessFilms is a video production company based in Florida with clients and team members all over the world.
On their about page, you’ll find a humorous 50-second video along with a short list of facts summarizing their love for tacos, travel, and karate – a theme that certainly permeates most of the content on the website.
Screenshot from DoomTree, January 2022DoomTree’s page starts off as a coming-of-age story about how “a mess of friends” built the record label that made them a household name in Minneapolis.
However, it’s really the audio and the visuals that got us hooked.
Why tell, when you can show, right?
Explore their About Us page to meet the crew, listen to their songs, and get the latest news.
Screenshot from Cupcakes and Cashmere, January 2022On this website’s main page you will find everything lifestyle-related – fashion, food, beauty, home decor, and more.
But it’s the About section that introduces you to the team that makes this website an endless source of inspiration.
The page introduces founder Emily Schuman, as well as her blog, books, and fashion collection.
Want to stay in touch?
No problem – the page also features useful links to her social media pages, as well as her online shop.
Screenshot from NOWNESS, January 2022NOWNESS is a video channel providing the best in global arts and culture.
Therefore, it’s only natural that their About Us page features a compilation of various videos they host.
The content’s diversity and the team’s curatorial expertise are another reason to keep you browsing.
To stay in line with their video-centric aesthetic, the text on their page is short and concise.
However, it still provides enough guidance for browsing the website and even contributing.
Access the awards section and see why NOWNESS is currently a powerhouse in online film and video.
Screenshot from Mailchimp, January 2022Millions of people use Mailchimp every day to create, send, and track email newsletters.
That’s the clever part behind Mailchimp’s About Page.
It’s a great example of how to use such a page as a sort of pre-sales platform.
It’s simple, fun and effective, quite colorful, and displays a welcoming mix of diverseness.
