Once upon a time the mobile phone games market resembled the wild west. Brave pioneering types strode forth to create the best games they could across the wilderness of screen sizes, control interfaces, heap sizes and the countless ropey implementations of J2ME across 100’s of devices. Then Apple’s iPhone was discovered and for those who remained, the gold rush started.
Our first panning of that particular stream (and I promise this is the last wild west/gold rush anaology) was with Balloon Headed Boy, which is now available for FREE from our friends at Gimme5games.com. The game has a long and rich history, and among that history was the incredible popularity the game enjoyed in China.
Back in 2005 when the idea of Apple producing anything other than an expensive CAD machine wrapped in white plastic would’ve been silly, us lot were still part of Morpheme, a rather innovative little mobile games company, and we had just finished Balloon Headed Boy on most of the major mobile devices, at the time it was something of a bun-fight to get stuff placed on major operators without a) Branding and b) Support of a large publisher, so we were keen to place BHB in as many places as possible. We were fortunate to be in touch with the UK representatives of a company called MIG, which located games on behalf of China Mobile and they were blown away by BHB on mobile and immediately got behind it to promote it as much as they could.

We received many links to Chinese sites and magazine features with BHB featured in. Then they told us they were going to promote the game at a university campus in Beijing. We were chuffed to bits! They said that they would promote the game with T-shirts, playing cards (up there) and the usual stuff, but nothing could prepare us for the photographs of what they’d produced to display the game in. Check it out…


